Join Something Special
Put your brand at the heart of North America's largest 18+ South Asian outdoor music event.
Platinum Sponsor
Premium Sponsors
Official Hotel Partner
Official Media & Radio Partners
Basic Sponsors
A Targeted Audience, On Site & Online
Sponsors gather customer insights, emails, and social engagement through interactive on-site activations.
Marketing & Media Reach On Site
- •Logo placements on LED screens, stage backdrops, banners, and on-site signage
- •Custom-branded VIP areas, lounges, or product zones
- •Exclusive naming rights for stages, contest activations, or hospitality areas
Digital & Social Media Exposure
- •500,000+ social media impressions from event promotions and influencer collaborations
- •Instagram, TikTok, and Facebook campaigns featuring sponsor branding
- •Sponsored posts, reels, and video integrations reaching a highly engaged South Asian audience
Traditional Media & PR
- •Press coverage in local and national media
- •Radio promotions with ethnic media partners & mainstream outlets
- •Featured sponsorship mentions in email campaigns & ticketing promotions
Brand Engagement On Site
- •Product sampling & giveaways
- •Branded photo booths & experiential marketing installations
- •Contests & prize sponsorships to drive engagement
By The Numbers
Highly targeted South Asian attendees expected on site
Average monthly reach across all platforms
Primarily 18–45 - young professionals, students, and families
Significant South Asian representation (Punjabi, Bollywood, and Indian music lovers)
Calgary is home to one of Canada's largest Indian populations - a prime market for South Asian brands
Attendees spend on VIP upgrades, exclusive merch, and premium experiences
Attendees actively engage through sampling, contests, and activations
Request The Sponsor Package
Reach out for sponsorship inquiries today - our team will share the full deck and build a custom partnership with you.
Contact The Sponsorship Team